December 22, 2024

FINTECH MAGAZINE AFRICA

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Fortis Digital Solutions Secures $20 Million to Drive Retail And Fintech Innovation in MENA

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Global fintech & retail tech company Fortis digital solutions has secured $20 million in Series A funding led by Opportunity Venture (Asia). 

This investment injection will expedite Fortis’ objective to revolutionize the retail tech and fintech landscapes across the Middle East and North Africa. Renowned for its robust solutions streamlining and enhancing both digital and physical transactions, Fortis is establishing a fresh benchmark for SME efficiency in the region.

Drawing on over a decade of industry expertise, Fortis provides entrepreneurs with the essential tools to effectively oversee both offline and online transactions, streamline orders, deploy personalized loyalty programs, and optimize overall business operations.

The company’s recent expansion into the UAE reaffirms its commitment to enhancing local business ecosystems by fostering stronger connections between merchants and consumers through innovative, user-friendly solutions.

Speaking on the funds secured, Alberto Caruso, CEO and Founder of Fortis Digital Solutions, expressed his enthusiasm about the new financial backing. 

In his words,

“We are thrilled to have secured this significant investment, which will enable us to accelerate our growth and deliver even greater value to businesses in the MENA region,” he stated. “We are committed to leveraging this funding to develop progressive solutions and provide unparalleled support to our clients as they navigate the rapidly evolving retail and fintech landscape.”

Also speaking, Philip F. Ma, Managing Partner at Opportunity Venture said “Leading this funding round aligns perfectly with our vision of investing in transformative enterprises. Fortis’ pioneering strategies in retail and fintech are poised to make significant market impacts.”

This strategic investment represents a pivotal moment for Fortis as it expands its presence in the UAE and beyond, poised to introduce groundbreaking changes to how businesses engage and conduct transactions in the evolving MENA marketplace.

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