MDP and Telda Unveil Groundbreaking Prepaid Cards in Egypt

MDP, a leading issuing and payment processing powerhouse in the Middle East and Africa, along with Telda, a prominent financial technology company, have announced the launch of two exclusive Telda prepaid cards in Egypt: Plus and Premium. These innovative cards are pioneering in the fintech industry within Egypt and the region, being the first to offer customization options.

This launch represents a significant milestone in the successful five-year partnership between MDP and Telda. The Premium customized prepaid cards allow customers to personalize their cards according to their preferences, including the choice of color, figure, and font. Meanwhile, the Plus transparent prepaid card features a sleek, modern design previously unseen in the market.

With a keen insight into the evolving needs of Egypt’s vibrant and tech-savvy population, MDP and Telda have accelerated their joint efforts to anticipate market trends and introduce these unprecedented card designs. These new cards are meticulously crafted to meet the dynamic and digital requirements of younger generations and Gen Z, one of the fastest-growing consumer groups.

The introduction of these cards symbolizes MDP and Telda’s commitment to innovation and customer-centricity in the rapidly evolving financial landscape. By addressing the specific needs and preferences of modern consumers, they are setting new standards in the financial technology sector and reinforcing their leadership in the market.

Speaking on this, Ahmed Nafie, CEO of MDP said,

“We are thrilled to provide a comprehensive solution for the next-generation innovators in the Fintech industry. Our core values drive us to stay ahead of the curve in the payments sector, remaining customer-centric and adapting to evolving consumer behavior. MDP is proud to empower Telda with sleek and modern distinctive cards and streamlined transactions in the market. Our collaboration with Telda on the Plus & Premium Prepaid Cards is a significant step towards expanding our Fintech services, delivering quality and speed, and becoming a one-stop payments provider shop in Egypt, the Middle East, and Africa.”

Also speaking, CEO & Co-founder Telda, Ahmed Sabbah said,

“At Telda, our motive was to build the first Gen Z & Millennial-focused fintech app for the Middle East, offering all our users the easiest way to send, spend, and save money. Achieving an exceptional milestone with MDP in launching our two products, Plus & Premium prepaid cards, reinforces our commitment to delivering a seamless customer experience and promoting financial inclusion. This partnership has allowed us to bring our design vision to reality, with MDP’s production and support playing a crucial role. This collaboration inspires us to set ambitious goals and strive for excellence in everything we do.”