Visa Partners With ThriveAgric to Expand Digital Payments For Kenyan Farmers

Visa has announced a new partnership with ThriveAgric, a startup dedicated to revolutionizing the payments landscape for smallholder farmers through technology. ThriveAgric, the global winner of the 2022 Visa Everywhere Initiative, is set to expand its operations into Kenya as part of this collaboration.

The Visa Everywhere Initiative is an open innovation program designed to help startups unlock new opportunities and scale their solutions. As part of the partnership, ThriveAgric will establish local hubs in five Kenyan counties: Busia, Homabay, Migori, Nandi, and Narok. These hubs, particularly those in Homabay and Busia counties, will serve as learning centers where farmers can attend training sessions and access essential agricultural inputs. The initiative aims to impact up to 10,000 farmers, providing them with the tools and knowledge needed to enhance their productivity and financial stability.

Smallholder farmers are a vital component of the Kenyan economy. This partnership aligns with Visa’s goal of expanding the digital payments ecosystem to benefit these crucial agricultural stakeholders. Eva Ngigi-Sarwari, Visa’s Country Manager for Kenya, expressed her enthusiasm for the project, stating, “Through this partnership, we aim to establish a robust network that will directly benefit these farmers. Additionally, we are thrilled to collaborate with a start-up that has risen from our Visa Everywhere Initiative contest, showcasing the significant value it provides to participating start-ups.”

By leveraging ThriveAgric’s innovative solutions and Visa’s expansive digital payments network, this partnership is set to drive significant economic growth and inclusion for smallholder farmers in Kenya. The establishment of local hubs will not only provide training and resources but also facilitate easier access to digital payment systems, enabling farmers to manage their finances more efficiently and securely.