South Africa Fintech Company Ukheshe Rebrands as EFT Corporation, Positioning it as a Financial Inclusion Catalyst in Africa
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South Africa-based fintech company Ukheshe has rebranded as EFT Corporation, a strategic move following its acquisition of EFT Corporation in January 2024. The rebranding aims to position the merged entity as a “financial inclusion catalyst” across the African continent.
The newly unveiled brand identity combines Ukheshe’s innovative digital solutions with EFT Corporation’s extensive reach and expertise. EFT Corporation, a 23-year-old digital payments firm, operates in 35 African countries, serves over 100 bank processors, and is renowned for its core switching expertise and issuer processor technology. In contrast, Ukheshe provides comprehensive digital services that assist banks in their digitization efforts.
The rebranding includes a shift in the brand color from Ukheshe’s bold orange to EFT Corporation’s established blue, symbolizing a commitment to creating a secure and reliable financial ecosystem. The merged entity will continue to operate under the name EFT Corporation Limited.
Key Objectives
The rebranding is designed to enhance EFT Corporation’s market presence and reaffirm its dedication to driving financial inclusion in key African markets. The new tagline, “Together we are stronger. Together we are Banking Beyond Tomorrow,” reflects the company’s mission to lead the future of digital payments.
Clayton Hayward, Group CEO of EFT Corporation, stated: “This rebrand marks the beginning of a new era of growth and possibilities for us as EFT Corporation. We look forward to facilitating a seamless and interconnected digital payment landscape that empowers banks and individuals to thrive in the digital economy.”
Hayward emphasized the inevitability of a completely digital, always-on, always-instant money transfer and payments ecosystem. He highlighted the need for traditional financial services providers to innovate rapidly and partner effectively to compete with emerging crypto and mobile money platforms.
Stephen Enderby, Founder and CEO of EFT Corporation, added: “Under one identity, we can deliver even greater value to our clients and push the boundaries of what’s possible in the industry.”
Strategic Vision and Future Plans
EFT Corporation is well-positioned to capitalize on opportunities in the financial sector, leveraging its robust technological infrastructure and deep market insights to navigate the dynamic landscape of financial services. The company is committed to expanding its footprint across Africa and beyond, driving growth through continuous innovation and strategic partnerships.
The merger and rebranding are expected to yield significant benefits, combining the strengths of both companies to enhance financial inclusion and drive economic growth across the continent. With a unified identity, EFT Corporation aims to deliver exceptional value to its clients and lead the charge in digital payments innovation.
By consolidating their efforts and resources, EFT Corporation is set to play a pivotal role in shaping the future of banking and digital payments in Africa, ensuring a secure, efficient, and inclusive financial ecosystem for all.
South Africa-based fintech company Ukheshe has rebranded as EFT Corporation, a strategic move following its acquisition of EFT Corporation in January 2024. The rebranding aims to position the merged entity as a “financial inclusion catalyst” across the African continent.
The newly unveiled brand identity combines Ukheshe’s innovative digital solutions with EFT Corporation’s extensive reach and expertise. EFT Corporation, a 23-year-old digital payments firm, operates in 35 African countries, serves over 100 bank processors, and is renowned for its core switching expertise and issuer processor technology. In contrast, Ukheshe provides comprehensive digital services that assist banks in their digitization efforts.
The rebranding includes a shift in the brand color from Ukheshe’s bold orange to EFT Corporation’s established blue, symbolizing a commitment to creating a secure and reliable financial ecosystem. The merged entity will continue to operate under the name EFT Corporation Limited.
Key Objectives and Statements
The rebranding is designed to enhance EFT Corporation’s market presence and reaffirm its dedication to driving financial inclusion in key African markets. The new tagline, “Together we are stronger. Together we are Banking Beyond Tomorrow,” reflects the company’s mission to lead the future of digital payments.
Clayton Hayward, Group CEO of EFT Corporation, stated: “This rebrand marks the beginning of a new era of growth and possibilities for us as EFT Corporation. We look forward to facilitating a seamless and interconnected digital payment landscape that empowers banks and individuals to thrive in the digital economy.”
Hayward emphasized the inevitability of a completely digital, always-on, always-instant money transfer and payments ecosystem. He highlighted the need for traditional financial services providers to innovate rapidly and partner effectively to compete with emerging crypto and mobile money platforms.
