Mastercard Partners with Scale to Accelerate Fintech Market Deployment Across Africa and the Middle East
Mastercard has teamed up with Scale, an issuer orchestration partner, to streamline market entry for fintech companies across Africa and the Middle East. This collaboration aims to overcome key technical and commercial challenges that fintechs, aggregators, enablers, payment service providers (PSPs), and telcos face when launching payment programs. By focusing on core business activities and efficiently bringing new products and services to market, these companies can benefit significantly from this partnership.
Mastercard and Scale will assist fintech firms and other ecosystem participants in securing BIN sponsorships, creating sustainable unit economics, designing and commercializing card and other payment programs, evaluating profitability models, and delivering exceptional customer experiences. The partnership will also foster the co-creation of inclusive value propositions designed for long-term growth.
Commenting on this partnership, Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard said, “At Mastercard, we are committed to working with local ecosystem players to drive the growth of innovative payment solutions across the region with the aim of bridging the digital gap, enhancing financial inclusion and improving access to financial services. With its in-depth knowledge of the fintech landscape, Scale is our ideal partner in achieving these goals”.
Also speaking, Miranda Perumal, Co-Founder & CEO, Scale said, “Fintech companies move at speed and require commercially viable collaborations with experienced companies that cater to a cost-sensitive market. Through our exciting partnership with Mastercard, we are solving a major pain point and providing a single point of contact while absorbing the complexities of seeking a bank BIN sponsor, third-party processor and other payment solution providers. This combined ecosystem service allows fintech players to focus on their core business, and us to focus on ours – streamlining processes, enabling payments and supporting the program’s growth to earn revenues faster“.
As this collaboration progresses, it will evolve into a technology solution, allowing any tech company to acquire Mastercard issuing capabilities through Scale. Mastercard will integrate its managed services into the partners’ systems, overseeing the entire end-to-end implementation of their card programs. Following the launch, Scale will support partners in expanding their portfolios, driving revenue growth, and achieving profitability by providing insights into consumer behaviors, market dynamics, and competitor strategies.
