February 22, 2025

FINTECH MAGAZINE AFRICA

Fintech eyes in africa

Qeen.ai Leads MENA’s AI E-commerce Revolution With $10M Funding


Dubai-based startup, Qeen.ai, has secured $10 million in seed funding, led by Prosus Ventures, to accelerate the development and deployment of its AI-driven e-commerce platform.  

This substantial investment highlights the growing importance of artificial intelligence in reshaping online retail, particularly in the burgeoning MENA market.

Qeen.ai, founded in 2023 by a team of ex-Google and DeepMind engineers, is tackling the challenges faced by online retailers by automating key processes like content creation, marketing, and customer engagement.  Their AI-powered agents are designed to streamline operations and boost sales, allowing businesses to focus on strategic growth.

The company reports impressive early traction, with its solutions already impacting over 15 million users and generating a million product descriptions.  Merchants using the platform have seen a reported 30% increase in sales, demonstrating the tangible benefits of Qeen.ai’s technology.

With the MENA e-commerce market poised for significant expansion, projected to reach $50 billion by 2025, Qeen.ai is well-positioned to capitalize on this growth.  The company believes that its focus on optimizing core operations, beyond simply relying on paid advertising, offers a crucial advantage to online retailers.

Qeen.ai’s AI engine personalizes content dynamically, adapting to individual user behavior and device type. This targeted approach ensures that customers receive the most relevant information, whether they are browsing on a mobile device or a desktop computer.

While similar AI marketing tools are available in other regions, Qeen.ai is prioritizing the MENA market, recognizing its untapped potential.  The company has also emphasized the strong pool of AI talent in the region, attracting experts from around the world.

Qeen.ai operates on a subscription model, offering tiered pricing for content automation and AI-driven marketing services. 

About The Author

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright ©FINTECH MAGAZINE AFRICA | Newsphere by AF themes.