Egyptian Startup Taager Secures $6.75M Pre-Series B Funding to Drive Growth in MENA’s Social E-Commerce Market
Taager, the leading social e-commerce platform in the MENA region, has successfully closed a $6.75 million Pre-Series B funding round, led by Africa-focused tech growth fund Norrsken22. According to the company, the oversubscribed round will be instrumental in accelerating its expansion across the Middle East.
The funding saw participation from Endeavor Catalyst and Beltone VC, along with existing investors including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Commenting on the milestone, Taager’s Co-founder and CEO, Mohamed Elhorishy, stated:
“Taager has created its category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two, we have refined the business, becoming more capital-efficient and scalable while improving our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years.”
Over the past two decades, social e-commerce—the process of buying and selling products directly through social media—has evolved into a dominant retail force. This seamless blend of social interactions and online shopping is reshaping the consumer journey, with global social e-commerce revenue projected to hit $2.5 trillion by 2025.
In the MENA region alone, the industry has already surpassed $14 billion, accounting for over 30% of total e-commerce sales. Social e-commerce has succeeded in this region where traditional e-commerce has struggled, largely due to the trust-based relationships between social sellers and their customers, the cultural relevance of product selection and marketing, and the widespread adoption of social media as a sales channel.
Despite the massive market potential, many social sellers face challenges such as complex supply chains, limited capital, restricted geographic reach, and a lack of data-driven insights to scale profitably. Taager addresses these pain points by offering a comprehensive end-to-end platform that provides:
- Access to trending product catalogs
- Pricing and marketing optimization insights
- Logistics support
- Embedded financing for inventory purchases
- Multi-market payment collection solutions
- Business optimization tools
Currently, Taager serves over 45,000 online social sellers, with ambitions to become the central demand generation and data platform for social e-commerce across the MENA region. By leveraging proprietary data collected over years of operations, the company aims to enhance the profitability and efficiency of thousands of merchants while reaching millions of end customers.
With this latest funding, Taager is well-positioned to scale its impact and solidify its leadership in the rapidly expanding social e-commerce landscape.
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