Fincra Appoints Emmanuel Babalola as Chief Commercial and Growth Officer Amid Strategic Shift
Fincra, a leading B2B payments infrastructure provider, has appointed Emmanuel Babalola as its new Chief Commercial and Growth Officer. This leadership change comes as the company refines its strategy to expand its footprint in the cross-border payments sector.
Babz brings a wealth of experience in the African fintech industry, having played a pivotal role in Binance’s expansion across over 40 markets in Africa and the Middle East. Under his leadership, Binance grew from a small user base to a platform facilitating billions of dollars in transaction volume, empowering millions of Africans.
As the co-founder and CEO of Bundle, he led the social payments app to become one of Nigeria’s top startups, achieving over one million users. His commitment to financial inclusion also drove the development of Cashlink, a pioneering peer-to-peer network that redefined Stablecoin on-ramps, enabling participants to earn millions in commission.
Welcoming Babz to the team, Fincra’s CEO, Wole Ayodele, described him as “one of the most respected leaders in African fintech.”
“We are beyond excited to welcome Babz to Fincra. His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with our mission to build seamless payment rails for Africa. His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent.”
Babz’s appointment comes as Fincra undergoes a strategic transformation, refining its mission and vision to better serve Africa’s financial ecosystem.
Speaking on his new role, Babz shared his enthusiasm:
“Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs. My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision. I continue to dedicate my career to driving innovation, financial inclusion, and scalable growth across the continent. I’m thrilled to work with this incredible team to redefine payments and unlock new opportunities for businesses and individuals at scale.”
He further emphasized his dedication to driving innovation, financial inclusion, and scalable growth across the continent, stating his excitement to collaborate with the Fincra team in unlocking new opportunities for businesses and individuals at scale.
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