FBN Holdings Rebrands to First HoldCo Plc, Signaling a New Era of Growth and Unification

FBN Holdings Plc has officially rebranded to First HoldCo Plc (FirstHoldCo), a strategic move aimed at unifying its subsidiaries and reinforcing its legacy as a leading financial institution.

The transition follows a proposal made at the company’s 12th Annual General Meeting (AGM) on November 14, 2024. The change was formally disclosed in a statement published on the Nigerian Exchange (NGX) on February 13, 2025, signed by the company’s Secretary, Adewale L.O. Arogundade.

According to the disclosure, the transformation is part of a broader vision to redefine the company’s identity, strengthen its market positioning, and align its various subsidiaries under a cohesive brand.

“The new name reflects a forward-looking vision rooted in a timeless legacy of trust, resilience, innovation, and exceptional service delivery.”

Rebranding and Subsidiary Integration

As part of the rebranding, First HoldCo Plc will retain the name First Bank Nigeria Limited for its flagship banking business. However, its subsidiaries in Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage will adopt new, unified names once regulatory approvals are secured.

Leadership’s Perspective

Group Managing Director, Wale Oyedeji, described the rebranding as a pivotal moment in First HoldCo’s journey, emphasizing that it represents renewed purpose and commitment to world-class financial solutions.

“Locally, First HoldCo’s unified brand structure will enhance operational synergies and improve the clarity of our offerings, enabling the company to provide tailored solutions for businesses and individuals in Nigeria,” Oyedeji stated.

On the global front, he added:

“It positions the Group as a formidable organization, ensuring that we leverage opportunities in global markets to reinforce our role as a trusted partner in financial services.”

With this transformation, First HoldCo Plc aims to solidify its leadership in Africa’s financial sector while expanding its reach in global markets, ensuring a seamless and unified experience for its customers.