Bank78 MFB Launches as Nigeria’s First Fully Private Digital Bank
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On Thursday, November 27, 2025, a new chapter in Nigerian banking began as Bank78 MFB officially entered the sector with a high-profile launch in Lagos. The event brought together top industry players, financial institutions, and regulators, including representatives from the Central Bank of Nigeria (CBN).
Positioned as Nigeria’s first fully private digital bank, Bank78 MFB targets the mass-affluent segment senior professionals, entrepreneurs, tech workers, consultants, and diaspora Nigerians seeking a premium banking experience. Inspired by private banking culture, the bank delivers a calm, secure, and customer-centered digital experience, licensed by the CBN, insured by NDIC, and fully NDPR-compliant.
Bank78 MFB addresses common pain points in Nigerian banking: long queues, slow transactions, hidden charges, and overcrowded apps. The bank promises a simpler, more predictable experience focused on reliability, clarity, and emotional ease when managing finances.
Speaking at the launch, EviOghene Osifo-Whiskey, Director at Bank78 MFB, said: “There’s a gap between the speed of fintechs and the stability people expect from legacy banks. Bank78 is built for a new generation of achievers who want private-banking confidence without losing digital simplicity. Our first product is trust and everything rests on that.”
Bank78’s corporate philosophy, summarized by Director of Sales Eberechukwu Dike as “prestige made accessible,” emphasizes calm, clarity, and personalized service. The bank streamlines daily banking, including onboarding, transfers, payments, and transaction histories, while carefully adding lifestyle-value features without overwhelming users.
A standout feature is Ruby, Bank78’s AI-powered digital assistant, providing 24/7 support, guiding users through routine queries, and escalating complex issues. By integrating AI into its services, the bank enhances customer experience through smarter routing, faster response times, and reduced friction.
Bank78 MFB is setting a new standard for mass-affluent Nigerians, offering an elevated digital banking experience that blends private banking ethos with modern fintech capabilities. Its launch signals a maturing market where customers value transparency, reliability, and emotional intelligence as much as speed and scale.
For investors, fintech innovators, and global financial players, Bank78 MFB presents a model for disciplined, prestige-driven digital banking designed for the everyday Nigerian achiever. The bank is now live and open to Nigerians seeking a more refined, secure, and intentional way to manage their finances.
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