November 7, 2024

FINTECH MAGAZINE AFRICA

Fintech eyes in africa

Geidea And tpay Partner to Transform Digital Payments And Drive Financial Inclusion Across KSA, Egypt, & UAE

In a groundbreaking move for the digital payments industry, Geidea, a prominent financial technology firm, has announced a strategic partnership with tpay, the region’s leading payment connector. This collaboration aims to streamline the payment experience for merchants and consumers by offering an integrated suite of payment options—including Direct Carrier Billing (DCB), card payments, and e-wallets through a single aggregator platform.

The partnership marks a significant milestone in tpay’s evolution toward becoming a comprehensive payment enabler for merchants across Saudi Arabia (KSA), Egypt, and the UAE. By combining Geidea’s extensive network and expertise with tpay’s innovative payment solutions, the alliance is set to simplify digital transactions and broaden financial access for underserved communities, reinforcing financial inclusion across the Middle East, Turkey, and Africa (META).

Eslam Gaber, VP of Commercial at tpay, highlighted the importance of this partnership in expanding payment accessibility. In his words, “This partnership represents a significant milestone in our mission to offer merchants a full spectrum of payment options within a single platform,” said Eslam Gaber, VP of Commercial at tpay. “By integrating our capabilities, we provide a comprehensive solution that meets the diverse payment needs of merchants, enhancing their ability to serve customers seamlessly.”

tpay CEO Isik Uman commented, “Joining forces with Geidea allows us to complement our existing presence by adding new payment methods that deliver even more value to our merchants. We’re not just expanding our offering; we’re providing a versatile, unified payment solution that drives digital transformation and financial access across META”.

A Geidea spokesperson emphasized the value of integrating DCB into their platform, noting that the expanded range of payment methods enhances the customer experience and reflects their commitment to secure, accessible, and inclusive payments throughout the region.

Together, Geidea and tpay are set to unlock new growth opportunities for merchants, providing a flexible, secure, and inclusive payment solution designed to meet evolving customer preferences and support financial inclusion across META. This partnership reaffirms both companies’ dedication to driving digital transformation and expanding access to digital financial services.

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