EFInA Unveils New Brand Identity and Five-Year Strategy to Deepen Financial Inclusion in Nigeria

Enhancing Financial Inclusion and Advancement (EFInA), Nigeria’s leading market facilitator for financial inclusion, has introduced a refreshed brand identity alongside a new five-year corporate strategy aimed at expanding access to financial services, particularly for underserved and excluded communities.

The strategy focuses on fostering deeper partnerships, driving innovation, and delivering measurable impact, with a strong emphasis on empowering women and rural populations.

Under the theme “Beyond Financial Inclusion: A New Chapter Unfolds for EFInA,” the unveiling event, held in Lagos, brought together key stakeholders from the financial, government, development, and private sectors. The refreshed brand identity reflects EFInA’s evolving role as a thought leader in financial inclusion, leveraging research, advocacy, and targeted platforms such as the Access to Financial Services (A2F) Surveys, Gender Centre of Excellence (GCE), and Inclusion for All (I4ALL) to drive sustainable change.

A 2023 EFInA report highlighted significant progress in financial inclusion, revealing that financial exclusion among Nigerian adults had dropped from 53% in 2008 to 26% in 2023. With an ambitious target of achieving 80% formal financial inclusion by 2030, EFInA remains committed to bridging the gap and enhancing economic empowerment.

Speaking at the event, EFInA Chair, Dr. Tokunbo Martins, reaffirmed the organization’s mission to drive economic empowerment and sustainable growth across Nigeria. New EFInA CEO, Foyinsolami Akinjayeju, underscored the organization’s evolution, stating, “Financial inclusion is just the beginning—our goal is to create tangible, lasting impact for excluded and underserved communities, ensuring financial services become a foundation for resilience, opportunity, and progress.”

Deputy Governor for Financial Systems Stability at the Central Bank of Nigeria (CBN), Philip Ikeazor, represented by the Director of Payment Systems Management, Musa Itopa-Jimoh, emphasized financial inclusion’s critical role in national development. He noted that EFInA has played a pivotal role in shaping policies and driving market development beyond just data and funding.

Vice President Kashim Shettima, represented by Dr. Nurudeen Zauro, Technical Adviser to the President on Financial Inclusion and Economic Empowerment, highlighted the government’s alignment with EFInA’s mission, noting that the organization’s strategic realignment supports ongoing economic and financial reforms.

Jason Lamb, Deputy Director of Inclusive Financial Systems, Country Engagements at the Gates Foundation, also shared insights on financial inclusion’s transformative impact on Nigeria’s economy, reinforcing EFInA’s role in driving meaningful progress.

With this renewed vision, EFInA is set to accelerate financial inclusion efforts, ensuring that access to financial services translates into real economic empowerment for Nigerians.